Mahnoor Zia — Graphic Designer

Hello!

I’m Mahnoor Zia — a graphic design student and creative thinker guided by curiosity, emotion, and observation of human experience. I work between structure and experimentation, shaping ideas through visual storytelling, branding, and conceptual design. Alongside my academic journey, I’ve been working on personal projects including a mental wellness app and a leather bags brand, exploring how ideas can move between digital systems and physical form. I’ve always believed art and design are deeply connected to how we feel and understand the world, and I aim to create work that carries emotion, meaning, and quiet impact.

Selected work

Projects

Five projects spanning conceptual print, brand identity, editorial, and product design.

Concept
The Static Motion
A conceptual typographic poster series on repetition, ambition, and the illusion of progress.
Branding
Fading Ghosts
A full brand identity for a candle label — logo system, typography, palette, motifs, and packaging.
Editorial
Love Conquers All
A magazine design assignment featuring a jewelry focused editorial cover and page spread.
Product
HMAH
A premium leather bags label — brand mark and the three-article Vintage Collection.
Product
YOU
Brand identity and interface system for a mental wellness platform.

Concept

The Static Motion

Static Motion is a conceptual typographic poster series exploring the psychological feeling of being trapped in repetitive cycles while constantly appearing to move forward. The project questions whether modern productivity culture creates real growth or simply the illusion of progress.

This poster explores the ambiguity between control and surrender in ambition.
This poster explores the concept of inherited trauma and how emotional patterns are unconsciously passed down through generations. The visual contrast represents the cycle of trauma repetition, urging the viewer to recognize these patterns in order to break them.

Editorial

Love Conquers All

A magazine design assignment featuring a jewelry focused editorial cover and page spread.

Jewelry editorial magazine cover and spread

Marks

Logos

A selection of identity marks built for brands across retail, fitness, and wellness.

Branding

Fading Ghosts

A complete identity system for a candle label — from the primary lockup through motifs, typography, and finished packaging.

Primary logo
Secondary logo
Logo mark
Typography
Typography
Motifs
Motifs
Mock ups
Mock ups

Personal project

HMAH

Premium Leather Bags

A premium leather bags label, built from the sketchbook up. Each article in the Vintage Collection is carried from a hand-drawn study through a technical digital sketch to a finished illustration — form, hardware, and surface detail resolved at every step before a single stitch is committed.

01Handcrafted detailing
02Premium materials
03Timeless design
04Everyday functionality

Vintage Collection

Article 1
Article 2
Article 3

Personal project

Mental Wellness App

A unified digital space where emotional awareness, reflection, and support come together in one system — designed to feel calm, minimal, and present rather than overwhelming.

Designed by: Mahnoor Zia
Developed by: A friend
Status: Live on Play Store
Instagram: @you.pakistann

YOU promotional poster — “Your safe space for emotional support” — beside a fan of app screens

“You” is a mental wellness platform designed to support emotional healing through self-reflection, guided support, community connection, and everyday wellness tools.

Colour palette

Plum
#6D3D4C
Raspberry
#A14E67
Blush
#CDBABE
Mist
#CBD2D3
Sage
#A7BABE
Steel
#8199A4
Slate
#4B575F

Begin Your Journey
Your Safe Space
Find a Listening Ear
Find Your People
Chat Without Judgment
A Private Digital Diary
Understand Your Emotions
You Are Not Alone
Share & Grow Together

This project was collaboratively developed by my friend and me, where I designed the brand identity, user experience, and interface system while he handled the development of the application.

“You” reflects my passion for combining design with emotion to create digital experiences that feel human, supportive, and emotionally meaningful.

While the platform is still evolving and undergoing further refinements, our goal is to continue growing it into Pakistan’s first dedicated mental health support app focused on healing, connection, and emotional awareness.

Painting & drawing

Fine Arts

Work made by hand — oil and acrylic on canvas, watercolour, coloured pencil, and graphite. Observation studies alongside pieces that carry the same themes as the conceptual work: control, inheritance, and the quiet weight of everyday things.